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Online Post Degree on Commerce and International Marketing
- Next Editions: April 2012 (1st ed.) / August 2012 (2nd ed.)
November 2012 (3th ed.) - Duration: 8 months
- Academic value:40 credits ECTS
- Price: 2890 (1ª ed.) / 2890 (2ª ed.) Euros
2990 (3ª ed.) Euros - Language: Spanish
Presentation
Business today is faced to different factors that accentuate the trend towards globalization. The internationalization of companies is no longer a matter of interest to their managers, but a necessity in many cases. The internationalization of economies and markets requires it. The increasing globalization of markets, increased capital flows and behaves the same merchandise as well as changes in leadership in the international economy, intensifies competition. Most companies have to internationalize their activities to grow in this new environment. To stay and grow in an increasingly global market, characterized by intensive use of information technologies of communication business needs trained personnel to think in a comprehensive and capable manner of identifying the business opportunities of the company.
Aims
- Provide students with specialized training in the area of marketing and international strategy, high proven level of quality
- Build strategic skills necessary to lead productive and commercial subsidiaries in foreign markets
- Develop a vision and strategic policy ethically and effectively, to provide innovation in the face of competitive environments
- Provide a practical approach closer to reality of market thanks to the 4-learning methods of teaching on marketing environments, trade and distribution
Skills
- Planning for international marketing strategy of the company
- Develop a methodology and practical application of theoretical models
- Develop capacity for making decision in planning outdoor activities
- Learn to lead teams from different countries
- Learn the operation of currency markets and international financial management
- Encourage adaptation to new situations and making decision under uncertainty
Addressed to
Online Post Degree on Commerce and International Marketing is available to all those graduates and industry professionals * who wish to acquire knowledge and develop professional skills related to international marketing strategy, or trained to administer and manage innovative style in the international business.
*Students without a university degree will receive a certificate of achievement awarded by the Graduate School

